Bettermode is a company based in Toronto, Canada. The company has developed a digital product giving companies a semi-white label platform to make a digital community.
I was a visual designer at Bettermode for about 7 months, playing roles at marketing and product teams.
This case study is a part of what I did for Bettermode, including design process for UI, Branding, Motion Graphics & Product Visual Design.
** Disclaimer: not all designs are implemented!
What I did
UI Design
Product Illustration
Branding
Styleguide
Motion Graphics
My Role
Fulltime UI/UX Designer - 2022
Tools Used
Figma
Adobe Illustrator
Adobe After Effects
Blender
BRANDING & LOGO DESIGN
It was time to change the vibes!
Bettermode was not Bettermode at first! It was named Tribe when I joined their team; there was a lot of discussions and meetings with staff to rebrand the company.
Stakeholders and staff had the same thought that term "Tribe" is a lil bit tribe-ish, referring to tribal groups and it gives primitive human vibes :)) so it was time better to move away from that.
"
Tribe gives primitive human vibes :))
"
Soheil Alavi - CTO @ Bettermode
The decision was made and Tribe changed to Bettermode; it was time for a brand overhaul now …
The aim was to say that "It's easy to make a better digital community for your brand, with just a clicking a toggle button.
A new Styleguide
As always, time matters; if there's time insufficiency, I go with styleguide instead of a full design system.
A new sleek font, combined with a sharp color palette.
MOTION GRAPHICS
LANDING PAGE DESIGN
A new Landing page that Sells!
I have made a checklist throughout the years I have worked on various landing page designs; making sure every step is taken to bring the best to the table.
There was a huge problem, or maybe an opportunity?
The biggest issue with previous landing page was that we couldn't show the real benefit over the competitors. The decision from design team was made to make an interactive mockup of the product inside the landing page so the users could see and feel how the product works and feels without creating an account.
How we can show the features of the unfinished product, visually!
It was showtime, making the visuals of the product which was still under construction and even the product team couldn't provide the final look of the product, so I had to make mockups!
So, this is how Bettermode got better!
Let's take the better steps for your company too.
Stuff above is just 🤏🏻 of the 🏔️…
I'd rather surprise you with my works in a call :))
Let's set a time for a 30-min call and discuss design stuff.
ECH Vami
Product Designer
