Kado Marketing Motion Graphics

Motion Design, Art Direction

Kado is a Web3 solution for making/receiving crypto payments. Kado was a client that showed up to me with a handfull of assets, a well-designed product, clear state of mind of what they need (visually and story) & gave me the opportunity to explore freely and be creative about anything with no limits.


We ran 3 campaigns with Kado, using +10mins of motion graphics, generating around 2M impressions on X only!

What I did

Illustration

Visual Storytelling

Branding

Motion Graphics

My Role

Fulltime Head of Design @ Scrypt - 2024

Tools Used

Adobe Illustrator

Adobe After Effects

Figma

STORY VIDEOS

Created 8 videos, each telling a marketing story for Kado; each one delivered in 3 formats of 16:9 - 9:16 - 1:1 to be posted on all social medias. Here's 4 of them handpicked:

SHORT VIDEOS

Kado asked for a few FAQ & facts videos. First, I created a template of motion graphic to keep all the videos consistent, separating facts & FAQs with a tag on each video's intro, then I animated all of them. Here's a few of them:

+8 more!



There was about 80 exports in this project :))

You know motion does the magic, so why not do it for your business?

Stuff above is just 🤏🏻 of the 🏔️…

I'd rather surprise you with my works in a call :))

Let's set a time for a 30-min call and discuss design stuff.

ECH Vami

Product Designer